As a modern-day marketer, you're always searching for new ways to engage your customers. You don't just want them to buy your products or services, you want their continued loyalty, too. You want a customer for life. Luckily, there are strategic ways to accomplish this. One thing you can do is develop a customer engagement strategy.
When you need to make an impact with your customers, few things work as well as a handwritten business note. You can show gratitude or say thank you—or you can include a handwritten message as part of an automated mailing. Digital handwriting provides a unique way of speaking to your customers.
We can thank German inventor Johannes Gutenberg for custom fonts and digital handwriting. His movable-type printing press, invented around 1439, revolutionized print technology and ushered in a new method of written communications, including the mass production of manuscripts at affordable rates.
Nonprofit fundraising is enjoying six consecutive years of growth. In the past year alone, it's increased by more than 4%. Those are encouraging figures, but you need to have the right strategy to succeed. By considering your options and understanding the best methods for making an impact on your organization, you can find new donors, keep your current ones, and raise more money than ever.
Customer relationship management (aka CRM) is a way of managing your brand's communications with your current and prospective customers. The technology allows you to store their contact information, find sales opportunities, record service issues, and manage marketing campaigns all in one place. That way, every interaction you have with a customer is available for authorized users at your company to see.
Did you know it costs five to 25 times more money to recruit new customers than it does to keep your current ones? That's just the beginning when it comes to impressive retention marketing statistics. When you increase your customer retention rates by just 5%, you can boost your profits between 25% and 95%. Now that's a powerful incentive to focus on your retention marketing strategy. Some might even say that customer retention is the new marketing.
Almost 75% of people will switch brands if it's too difficult to do business with them. That's a big reason why U.S. companies lose over $60 million each year.
Now more than ever it's important to keep your customers satisfied.
Customer satisfaction (aka CSAT) is a marketing term that measures how a brand's products or services meet or exceed their customer's expectations. If you don't satisfy your customer's needs, your business won't survive.
The luxury fashion and accessories industry has grown by 42% since 2017. Among the top 100 companies in the world, luxury apparel brands rank ahead of technology, automotive, finance, and consumer goods businesses. Haute clothing brands are flourishing. What are they doing to get more people to buy their expensive attire? Let's find out.
It could cost you anywhere from 5x-25x more money to earn a new customer than to keep an existing one. With that in mind, it only stands to reason that you should do everything possible to keep your current customers.
The luxury vehicle market is growing rapidly. A recent study predicts that sales of luxury car brands will grow at an annual rate of 35% from 2019-2023. That means luxury car marketers are in a good place to sell a lot of cars, but they need to keep up with the demands of their customers to beat the competition.