David Kindervater

Recent Posts

Retention Marketing Best Practices: Create Engaged Customers

Posted by David Kindervater on Jul 3, 2018

You've probably heard the retention marketing adage:

It costs more to acquire a new customer than it does to keep a current one.

Well, it's not just an adage. It's a researched fact. The figures fluctuate between five and 25 percent according to the Harvard Business Review, but just about everyone agrees it's an important element for any business.

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Topics: Customer Loyalty, retention marketing

7 Ways to Create a Personal Connection to Customers

Posted by David Kindervater on May 9, 2018

We're living in the "age of the customer." It's a concept in which consumers are more empowered than ever before. They have access to an internet full of information about almost any of the products and services they desire—whenever they want it. So, it stands to reason that treating them as the most important part of your business is not only a good idea, it's essential to your success.

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Topics: Customer Experience, Customer Loyalty, professional etiquette