Rory J. Thompson

Recent Posts

Be Proactive: Send Handwritten Thank You Notes Before the Holidays

Posted by Rory J. Thompson on Sep 6, 2016

With the upcoming Holiday Season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you notes to loyal customers. But here’s a twist: Instead of waiting until after a sale has been made, those in the know are sending thank you’s as a pre-emptive move now. The idea is to jog previous customers’ memories about your business, and hopefully prompt them to make a return visit. It's a way to subtlely boost your marketing communications efforts and build goodwill at the same time.

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Topics: Customer Loyalty

Customer Loyalty: Why Saying Thank You Matters

Posted by Rory J. Thompson on Jul 28, 2016

When people arrive home at the end of a workday and go through the day’s mail, generic postcards addressed to you “…or Current Resident” usually go right into the trash. Retail catalogs -- if you’re a regular shopper of the brand -- might be put aside for later. Bills are viewed with a disdainful sigh, but a handwritten note is something that stands out, and is likely the first piece you’ll open. If it happens to be a business thank you note, sent in appreciation for a recent transaction, it’s all the more pleasantly surprising. And, according to research, welcomed and helpful in building customer loyalty.

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Topics: Customer Loyalty

Going ‘Old School’ With Handwritten Business Thank You Notes

Posted by Rory J. Thompson on Jul 13, 2016

Do you remember “instant pictures”, where a snapshot would come right out of a camera after you took a photo? How about vinyl record albums, that arrived in a 12” cardboard sleeve with some memorable art on the front?  Remember when you would actually receive a handwritten business thank you note, following a transaction? To the delight of many, they’re all making a return.  

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Topics: Handwritten Business Thank You Notes

Handwritten Business Notes – Powerful Tools for Today’s Companies

Posted by Rory J. Thompson on Jul 7, 2016

It’s sometimes said that “Everything Old is New Again”, and that’s especially true in the business world. Now handwritten business notes – formerly a staple in the way business was conducted – are making a big comeback with surprisingly good returns.

Think for a moment about about the last time you got some real, personal mail. Maybe it was a greeting card, or a handwritten thank-you note from your favorite company or brand. Remember how it made you feel?

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Topics: Handwritten Business Notes