When modern-day marketers are searching for ways to improve their customer experience, they're usually focused on their website or service team's phone lines. That's where CX typically begins. But what do you do with a retail store? How can you improve the customer experience so your visitors browse more, buy more, and return again in the future to repeat the process? Let's find out.
Almost three-quarters of Americans cite customer experience as an important factor in their buying decisions. Yet only about a half of that same group thinks brands provide a good customer experience today.
Topics: Customer Experience
Your customer's experience with your business revolves around all the ways they interact with you—from pre- to post-sale. So, to execute a customer experience strategy, you need to develop a plan that gives them the very best service from start to finish. After all, U.S. consumers are willing to pay 17% more for a better customer experience.
What are your customer experience (CX) priorities this year? If you're like the majority of other brands, you want to improve upon this important aspect of your business. After all, your customers are the lifeblood of your business. So we put together some of our top CX trends for 2020. Apply these principles to your marketing strategy and you'll have an advantage over your competitors this year.
Topics: Customer Experience
So you have an insurance business and you want to know how to improve your direct mail response rates. There's good news. You can make it happen with a proven method that helps you stand out from your competitors. We created this no-nonsense outline that explains how digital handwriting technology can help you boost your insurance direct mail response rates.
Customer appreciation programs come in many forms. From referrals and rewards to surprise gifts and social media recognition, these incentive-laden plans lead to satisfied customers who will support your business for the long haul.
As you prepare to celebrate another holiday season, you're also likely preparing for ways to acknowledge your clients and customers for their loyalty. Gifts are always a nice way to express your appreciation, but a handwritten note of thanks is a valued addition because it shows how much you really care.
Topics: holiday greeting cards
Finding new donors is one of the primary objectives for your nonprofit organization. But keeping the donors you already have is just as important.
Consumers that form an emotional connection to a brand have a lifetime value that's over 300% higher than those that don't develop that attachment. As a result, they stay with that brand for an average of almost two additional years and recommend the brand to their friends and family at a 30% higher rate.
There are approximately 269-billion emails sent and received every day around the world. Text messages account for another 23-billion messages. Meanwhile, we spend almost 145 minutes per day on social media networks. That's why smart marketers reach out to consumers where they're at: their mobile devices.