What is Digital Handwriting?

Posted by Alayna Frankenberry on Feb 28, 2017

Humans have been writing for over 5,000 years. From cuneiform and hieroglyphics to medieval manuscripts, our race has a long and storied love affair with the written word. But it wasn’t until 1440 AD that Johannes Gutenberg invented the printing press, and in turn, the first font. We’ve come a long way since the Renaissance, but written communication isn’t done evolving. In fact, one revolutionary form of writing is changing the way millions connect—digital handwriting. But what is digital handwriting and why is it unique?

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Topics: Handwritten Business Notes, Handwritten Business Thank You Notes

How Luxury Brands Build Brand Loyalty

Posted by Alayna Frankenberry on Jan 30, 2017

The most successful luxury brands got that way by strengthening relationships at every point of the buyer’s journey. Once they've captured the interest of the affluent consumer, their creative marketing strategies focus on building brand loyalty—and it's easy to see why. Although affluent consumers make up only 20% of U.S. households, they account for 40% of all consumer spending.

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Topics: Customer Loyalty

International Business Etiquette: 30 Things You Probably Don’t Know

Posted by Alayna Frankenberry on Dec 8, 2016

International business etiquette can be challenging. It changes shape, shifting as you cross borders, taking new forms as you travel across time zones. How you take your tea, how you wear your suit — they send different signals in Osaka than they do in Chennai. So when it comes to making a great impression, your good intentions will only take you so far.

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Topics: Business Etiquette

15 Professional Etiquette Mistakes You Need to Stop Making

Posted by Alayna Frankenberry on Nov 22, 2016

Learning professional etiquette is a bit like living in a foreign country. You can understand some aspects of etiquette inherently, some you learn from mentors or guides, and some you discover after making mistakes. Sometimes those mistakes are small — you use the wrong word when ordering lunch in Bilbao, or forget to refill the coffee pot in the break room. You’re gently corrected. Next time, you get it right.

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Topics: Business Etiquette

Is the Art of Business Etiquette Dead?

Posted by Alayna Frankenberry on Nov 9, 2016

Has an email ever rubbed you the wrong way? Have you ever listened to your conference line’s tinny muzak for over 10 minutes waiting for your forever-tardy team to buzz in? Why does this keep happening, you ask? Is business etiquette a thing of the past?

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Topics: Business Etiquette

Earn Your Business a Spot on the Mantle: How to Create Holiday Cards Clients and Customers Will Love

Posted by Vincent VanOss on Sep 30, 2016

The holiday season is almost upon us and for many businesses that means it's time to start sending holiday cards to your clients and loyal customers. The benefits of sending cards for Christmas, Hannukah, The New Year and other holidays reach far beyond your customers' mailboxes. Someting as simple as a holiday message to customers and clients can help strengthen your brand image, increase sales and subscriptions, and build the kind of loyalty that creates customers for life. But to acheive these goals, you'll need to break out of the corporate Christmas card box to create mailings that engage and delight customers. 

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Topics: holiday greeting cards

Tis the Season for Holiday Thank You Cards: Is Your Business Ready?

Posted by Rory J. Thompson on Sep 6, 2016

With the upcoming holiday season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you notes to loyal customers. But here’s a twist: Instead of waiting until after a sale has been made, those in the know are sending thank you’s as a pre-emptive move now. The idea is to jog previous customers’ memories about your business, and hopefully prompt them to make a return visit. It's a way to subtlely boost your marketing communications efforts and build goodwill at the same time.

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Topics: holiday greeting cards, Handwritten Business Thank You Notes

Customer Loyalty: Why Saying Thank You Matters

Posted by Rory J. Thompson on Jul 28, 2016

When people arrive home at the end of a workday and go through the day’s mail, generic postcards addressed to you “…or Current Resident” usually go right into the trash. Retail catalogs -- if you’re a regular shopper of the brand -- might be put aside for later. Bills are viewed with a disdainful sigh, but a handwritten note is something that stands out, and is likely the first piece you’ll open. If it happens to be a business thank you note, sent in appreciation for a recent transaction, it’s all the more pleasantly surprising. And, according to research, welcomed and helpful in building customer loyalty.

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Topics: Customer Loyalty

Going ‘Old School’ With Handwritten Business Thank You Notes

Posted by Rory J. Thompson on Jul 13, 2016

Do you remember “instant pictures”, where a snapshot would come right out of a camera after you took a photo? How about vinyl record albums, that arrived in a 12” cardboard sleeve with some memorable art on the front?  Remember when you would actually receive a handwritten business thank you note, following a transaction? To the delight of many, they’re all making a return.  

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Topics: Handwritten Business Thank You Notes

Handwritten Business Notes – Powerful Tools for Today’s Companies

Posted by Rory J. Thompson on Jul 7, 2016

It’s sometimes said that “Everything Old is New Again”, and that’s especially true in the business world. Now handwritten business notes – formerly a staple in the way business was conducted – are making a big comeback with surprisingly good returns.

Think for a moment about about the last time you got some real, personal mail. Maybe it was a greeting card, or a handwritten thank-you note from your favorite company or brand. Remember how it made you feel?

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Topics: Handwritten Business Notes