When you need to make an impact with your customers, few things work as well as a handwritten business note. You can show gratitude or say thank you—or you can include a handwritten message as part of an automated mailing. Digital handwriting provides a unique way of speaking to your customers.
Here's a quick-start guide to help you incorporate handwriting into your everyday correspondence and direct mail marketing campaigns. When you use a patented handwriting technology, you can send greeting cards fast.
Send Greeting Cards as an Automated Direct Mail Campaign
What are your options when you want to send greeting cards fast? You can send them one at a time, but when you have a large group of people to address, how about including them as part of an automated direct mail campaign?
Automation allows you to trigger a direct mail printing of greeting cards as easily as you would an email campaign or social media post. Plus you can streamline your workflow while managing the details (personalization, printing, tracking, etc.) of your direct mail marketing campaigns. Here are a few examples of direct mail automation in action. You can:
- Ask your customer to reactivate their account.
- Schedule a reminder, like an appointment.
- Persuade email non-responders to act on your offer.
- Thank your customers for their business.
Research shows automation can help your direct mail campaign get 5x more engagement. Smart marketers use direct mail marketing automation to reach the right customers at the right time—with the right message. And it's expected to grow by 30% this year.
As effective as direct mail automation is, in and of itself, you can make it perform even better. When you need to send greeting cards, give them the personal touch they deserve. You can increase your chances of opens and responses by adding digital handwriting to the envelope and on the inside of the card. The perception of a handwritten message is that it's more caring. Use that philosophy to your marketing advantage.
Greeting cards are already a multi-billion dollar industry. When you add handwriting to the mix, you're only strengthening your case as a business that truly cares about their customers.
Let Variable Data Printing Help You Automate
What is variable data printing? VDP, as it's more popularly known, is a form of digital print production that allows for mass customization. Here's an example.
Let's say you have a 5,000-member mailing list you wanted to target with a marketing campaign. You could send the exact same piece to each person, or you could increase your chances for success with some customization. This is where VDP comes in.
For example, if you had a franchise with stores around the country, you could add a map of each recipient's closest store location. That way, when your customer receives your direct mail message, it's more relevant to their needs. It leads them to their local store where they can make a purchase.
Add Personalization to Increase Opens and Responses
According to a Forbes article, almost 85% of consumers say they'd be more likely to open a piece of personalized mail than mail without it. Personalization is a form of VDP. When you add a person's name (printed on the envelope itself or visible through a window envelope), you can increase responses by as much as 135%.
The power of personalization goes beyond a name, though. You can make a personal connection with a customer based on a variety of factors. The more you know about them, the more you can personalize to meet their needs.
You can use their occupation, job title, the type of car they drive, what kind of pet they have, and much more. Bottom line: by including personalization, you're giving your direct mail campaigns an added advantage.
Increase Your Speed to Market
Are you trying to get your direct mail piece into your recipient's mailbox before your competitors? Maybe you want to get your automated thank you note to your new customer ASAP. Either way, speed to market helps your business. Here are a few tips to help you send greeting cards fast.
- Start with clean data to make sure your mailing lists are always accurate.
- Take advantage of direct mail management software, like Direct Mail Panorama.
- Use postal optimization techniques to not only improve your time to market, but also save money.
The faster you respond and react to your customer's needs, the better it is for your business. Increase your speed to market and you'll put your brand in the best position for success.
Send Greeting Cards Fast with Simply Written
Digital handwriting helps your direct mail piece stand out from the crowd. With Simply Written's patented handwriting technology, you can not only send greeting cards fast, you'll also increase your opens and responses, when applicable.
Simply put ... Simply Written can help you achieve your goals. If you have a large-volume one-time or automated direct mailing, we can do the bulk of the work for you. We also provide design help, list processing, and more should you need it. However we can assist you, our goal is to get your direct mail marketing campaign—complete with digitally handwritten messages—printed and delivered as quickly as possible. When you need to send greeting cards fast, we provide the best quality and customer service to get your campaign moving accurately, efficiently, and effectively.
To get started creating beautiful handwritten greeting cards that show your customers how much they mean to you, contact us today.