How to Improve Customer Experience in Retail Stores

Posted by David Kindervater on Feb 18, 2020

When modern-day marketers are searching for ways to improve their customer experience, they're usually focused on their website or service team's phone lines. That's where CX typically begins. But what do you do with a retail store? How can you improve the customer experience so your visitors browse more, buy more, and return again in the future to repeat the process? Let's find out.

Read More

Topics: Customer Experience, thanking your customers

10 Customer Experience Examples You Can Use Today

Posted by David Kindervater on Feb 4, 2020

Almost three-quarters of Americans cite customer experience as an important factor in their buying decisions. Yet only about a half of that same group thinks brands provide a good customer experience today.

Read More

Topics: Customer Experience

Your 8-Step, Can't-Miss Customer Experience Strategy

Posted by David Kindervater on Jan 23, 2020

Your customer's experience with your business revolves around all the ways they interact with you—from pre- to post-sale. So, to execute a customer experience strategy, you need to develop a plan that gives them the very best service from start to finish. After all, U.S. consumers are willing to pay 17% more for a better customer experience.

Read More

Topics: Customer Loyalty, Customer Experience, customer retention

8 Customer Experience Trends for 2020

Posted by David Kindervater on Jan 14, 2020

What are your customer experience (CX) priorities this year? If you're like the majority of other brands, you want to improve upon this important aspect of your business. After all, your customers are the lifeblood of your business. So we put together some of our top CX trends for 2020. Apply these principles to your marketing strategy and you'll have an advantage over your competitors this year.

Read More

Topics: Customer Experience

Customer Appreciation Programs: 10 Proven Methods for Boosting Results

Posted by David Kindervater on Oct 31, 2019

Customer appreciation programs come in many forms. From referrals and rewards to surprise gifts and social media recognition, these incentive-laden plans lead to satisfied customers who will support your business for the long haul.

Read More

Topics: Customer Loyalty, Customer Experience, retention marketing, customer service as a marketing tool, customer retention, thanking your customers

How to Create a Human Connection in a Digital World

Posted by David Kindervater on Aug 22, 2019

There are approximately 269-billion emails sent and received every day around the world. Text messages account for another 23-billion messages. Meanwhile, we spend almost 145 minutes per day on social media networks. That's why smart marketers reach out to consumers where they're at: their mobile devices.

Read More

Topics: Customer Loyalty, Customer Experience, customer retention, customer satisfaction

8 Ways to Gain Customer Trust and Loyalty

Posted by David Kindervater on Aug 20, 2019

As a business owner or marketing manager, you're always trying to find ways to attract new customers. But you're also concerned about keeping the customers you have. After all, studies show that it's 5x to 25x harder to acquire a new customer than it is to keep a current one.

Read More

Topics: Customer Loyalty, Customer Experience, customer satisfaction

The Ultimate Guide for In-Store Marketing

Posted by David Kindervater on Jul 23, 2019

You spend a lot of time designing a marketing plan to get customers into your retail location. But how much effort have you put into a marketing strategy once they're actually in your store? Let's look at the various methods you can use to appeal to your visitors with this ultimate guide for in-store marketing.

Read More

Topics: Customer Loyalty, Customer Experience, retention marketing, customer retention

How to Rock Customer Relationship Management

Posted by David Kindervater on May 2, 2019

Customer relationship management (aka CRM) is a way of managing your brand's communications with your current and prospective customers. The technology allows you to store their contact information, find sales opportunities, record service issues, and manage marketing campaigns all in one place. That way, every interaction you have with a customer is available for authorized users at your company to see.

Read More

Topics: Customer Experience, customer retention, customer satisfaction, CRM, customer relationship management

Proven Methods for Accelerating Customer Satisfaction

Posted by David Kindervater on Apr 11, 2019

Almost 75% of people will switch brands if it's too difficult to do business with them. That's a big reason why U.S. companies lose over $60 million each year.

Now more than ever it's important to keep your customers satisfied.

Customer satisfaction (aka CSAT) is a marketing term that measures how a brand's products or services meet or exceed their customer's expectations. If you don't satisfy your customer's needs, your business won't survive.

Read More

Topics: Customer Loyalty, Customer Experience, customer satisfaction