Customer Appreciation Programs: 10 Proven Methods for Boosting Results

Posted by David Kindervater on Oct 31, 2019

Customer appreciation programs come in many forms. From referrals and rewards to surprise gifts and social media recognition, these incentive-laden plans lead to satisfied customers who will support your business for the long haul.

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Topics: Customer Loyalty, Customer Experience, retention marketing, customer service as a marketing tool, customer retention, thanking your customers

How to Create a Human Connection in a Digital World

Posted by David Kindervater on Aug 22, 2019

There are approximately 269-billion emails sent and received every day around the world. Text messages account for another 23-billion messages. Meanwhile, we spend almost 145 minutes per day on social media networks. That's why smart marketers reach out to consumers where they're at: their mobile devices.

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Topics: Customer Loyalty, Customer Experience, customer retention, customer satisfaction

8 Ways to Gain Customer Trust and Loyalty

Posted by David Kindervater on Aug 20, 2019

As a business owner or marketing manager, you're always trying to find ways to attract new customers. But you're also concerned about keeping the customers you have. After all, studies show that it's 5x to 25x harder to acquire a new customer than it is to keep a current one.

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Topics: Customer Loyalty, Customer Experience, customer satisfaction

The Ultimate Guide for In-Store Marketing

Posted by David Kindervater on Jul 23, 2019

You spend a lot of time designing a marketing plan to get customers into your retail location. But how much effort have you put into a marketing strategy once they're actually in your store? Let's look at the various methods you can use to appeal to your visitors with this ultimate guide for in-store marketing.

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Topics: Customer Loyalty, Customer Experience, retention marketing, customer retention

How to Rock Customer Relationship Management

Posted by David Kindervater on May 2, 2019

Customer relationship management (aka CRM) is a way of managing your brand's communications with your current and prospective customers. The technology allows you to store their contact information, find sales opportunities, record service issues, and manage marketing campaigns all in one place. That way, every interaction you have with a customer is available for authorized users at your company to see.

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Topics: Customer Experience, customer retention, customer satisfaction, CRM, customer relationship management

Proven Methods for Accelerating Customer Satisfaction

Posted by David Kindervater on Apr 11, 2019

Almost 75% of people will switch brands if it's too difficult to do business with them. That's a big reason why U.S. companies lose over $60 million each year.

Now more than ever it's important to keep your customers satisfied.

Customer satisfaction (aka CSAT) is a marketing term that measures how a brand's products or services meet or exceed their customer's expectations. If you don't satisfy your customer's needs, your business won't survive.

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Topics: Customer Loyalty, Customer Experience, customer satisfaction

12 Examples of Killer Customer Loyalty Programs

Posted by David Kindervater on Feb 26, 2019

It could cost you anywhere from 5x-25x more money to earn a new customer than to keep an existing one. With that in mind, it only stands to reason that you should do everything possible to keep your current customers.

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Topics: Customer Loyalty, Customer Experience, customer retention

7 Ways to Use Customer Service as a Marketing Tool

Posted by David Kindervater on Dec 6, 2018

Technology has made it easier than ever for businesses to process sales. Consumers are able to connect with brands via a variety of touch points like telephone, email, direct mail, social media, and website chat. But are those brands using each method to optimize their customer service experience?

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Topics: Customer Loyalty, Customer Experience, customer service as a marketing tool

7 Ways to Create a Personal Connection to Customers

Posted by David Kindervater on May 9, 2018

We're living in the "age of the customer." It's a concept in which consumers are more empowered than ever before. They have access to an internet full of information about almost any of the products and services they desire—whenever they want it. So, it stands to reason that treating them as the most important part of your business is not only a good idea, it's essential to your success.

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Topics: Customer Loyalty, professional etiquette, Customer Experience

10 Ways to Improve Customer Retention

Posted by Alayna Frankenberry on Mar 30, 2017

 “Every company’s greatest assets are its customers, because without customers there is no company.”       – Michael LeBoeuf

Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost profits by up to 95%. Considering these statistics, it’s no wonder that the most successful companies make building customer loyalty a top priority.

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Topics: Customer Loyalty, Customer Experience