There are approximately 269-billion emails sent and received every day around the world. Text messages account for another 23-billion messages. Meanwhile, we spend almost 145 minutes per day on social media networks. That's why smart marketers reach out to consumers where they're at: their mobile devices.
As a business owner or marketing manager, you're always trying to find ways to attract new customers. But you're also concerned about keeping the customers you have. After all, studies show that it's 5x to 25x harder to acquire a new customer than it is to keep a current one.
You spend a lot of time designing a marketing plan to get customers into your retail location. But how much effort have you put into a marketing strategy once they're actually in your store? Let's look at the various methods you can use to appeal to your visitors with this ultimate guide for in-store marketing.
Almost 75% of people will switch brands if it's too difficult to do business with them. That's a big reason why U.S. companies lose over $60 million each year.
Now more than ever it's important to keep your customers satisfied.
Customer satisfaction (aka CSAT) is a marketing term that measures how a brand's products or services meet or exceed their customer's expectations. If you don't satisfy your customer's needs, your business won't survive.
It could cost you anywhere from 5x-25x more money to earn a new customer than to keep an existing one. With that in mind, it only stands to reason that you should do everything possible to keep your current customers.
Building brand loyalty is a great long-term strategy for the success of your business. What's the best way to achieve it? By taking the time to stop and thank your customers for their support. A recent study revealed that a simple thank you can go a long way towards showing your customers how much they mean to you.
As a sales or marketing executive, your ability to relate to your customers in a way that creates a strong sense of understanding and trust is vital to your longevity. You can learn how to build rapport with them so they not only buy the products or services you're selling, they also buy into the reasons your business exists. In other words, they support your mission.
Technology has made it easier than ever for businesses to process sales. Consumers are able to connect with brands via a variety of touch points like telephone, email, direct mail, social media, and website chat. But are those brands using each method to optimize their customer service experience?
You know the feeling you get when you receive a hand-addressed envelope in the mail? It's likely the first thing you'll open because it stands out amidst the stack of ordinary mail you get on a daily basis. The envelope is more personal and more interesting. The fact that someone put pen to paper for you captures your attention.
You've probably heard the retention marketing adage:
It costs more to acquire a new customer than it does to keep a current one.
Well, it's not just an adage. It's a researched fact. The figures fluctuate between five and 25 percent according to the Harvard Business Review, but just about everyone agrees it's an important element for any business.