Customer Appreciation Programs: 10 Proven Methods for Boosting Results

Posted by David Kindervater on Oct 31, 2019

Customer appreciation programs come in many forms. From referrals and rewards to surprise gifts and social media recognition, these incentive-laden plans lead to satisfied customers who will support your business for the long haul.

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Topics: Customer Loyalty, Customer Experience, retention marketing, customer service as a marketing tool, customer retention, thanking your customers

Nonprofit Marketing: How to Write a Thank You Card for a Donation

Posted by David Kindervater on Sep 19, 2019

Finding new donors is one of the primary objectives for your nonprofit organization. But keeping the donors you already have is just as important.

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Topics: Handwritten Business Thank You Notes, customer retention, thanking your customers

The Essential Guide to Thanking Your Customers

Posted by David Kindervater on Sep 17, 2019

Consumers that form an emotional connection to a brand have a lifetime value that's over 300% higher than those that don't develop that attachment. As a result, they stay with that brand for an average of almost two additional years and recommend the brand to their friends and family at a 30% higher rate.

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Topics: customer retention, thanking your customers

How to Create a Human Connection in a Digital World

Posted by David Kindervater on Aug 22, 2019

There are approximately 269-billion emails sent and received every day around the world. Text messages account for another 23-billion messages. Meanwhile, we spend almost 145 minutes per day on social media networks. That's why smart marketers reach out to consumers where they're at: their mobile devices.

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Topics: Customer Loyalty, Customer Experience, customer retention, customer satisfaction

The Ultimate Guide for In-Store Marketing

Posted by David Kindervater on Jul 23, 2019

You spend a lot of time designing a marketing plan to get customers into your retail location. But how much effort have you put into a marketing strategy once they're actually in your store? Let's look at the various methods you can use to appeal to your visitors with this ultimate guide for in-store marketing.

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Topics: Customer Loyalty, Customer Experience, retention marketing, customer retention

What is Customer Engagement Strategy?

Posted by David Kindervater on Jul 3, 2019

As a modern-day marketer, you're always searching for new ways to engage your customers. You don't just want them to buy your products or services, you want their continued loyalty, too. You want a customer for life. Luckily, there are strategic ways to accomplish this. One thing you can do is develop a customer engagement strategy.

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Topics: customer retention, customer satisfaction, customer relationship management

How to Rock Customer Relationship Management

Posted by David Kindervater on May 2, 2019

Customer relationship management (aka CRM) is a way of managing your brand's communications with your current and prospective customers. The technology allows you to store their contact information, find sales opportunities, record service issues, and manage marketing campaigns all in one place. That way, every interaction you have with a customer is available for authorized users at your company to see.

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Topics: Customer Experience, customer retention, customer satisfaction, CRM, customer relationship management

Retention Marketing: 10 Ideas to Keep Your Current Customers

Posted by David Kindervater on Apr 18, 2019

Did you know it costs five to 25 times more money to recruit new customers than it does to keep your current ones? That's just the beginning when it comes to impressive retention marketing statistics. When you increase your customer retention rates by just 5%, you can boost your profits between 25% and 95%. Now that's a powerful incentive to focus on your retention marketing strategy. Some might even say that customer retention is the new marketing.

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Topics: retention marketing, customer retention, customer satisfaction

12 Examples of Killer Customer Loyalty Programs

Posted by David Kindervater on Feb 26, 2019

It could cost you anywhere from 5x-25x more money to earn a new customer than to keep an existing one. With that in mind, it only stands to reason that you should do everything possible to keep your current customers.

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Topics: Customer Loyalty, Customer Experience, customer retention

How to Build Rapport with Your Customers

Posted by David Kindervater on Jan 9, 2019

As a sales or marketing executive, your ability to relate to your customers in a way that creates a strong sense of understanding and trust is vital to your longevity. You can learn how to build rapport with them so they not only buy the products or services you're selling, they also buy into the reasons your business exists. In other words, they support your mission.

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Topics: Customer Loyalty, customer retention, build rapport