Retention Marketing: 10 Ideas to Keep Your Current Customers

Posted by David Kindervater on Apr 18, 2019

Did you know it costs five to 25 times more money to recruit new customers than it does to keep your current ones? That's just the beginning when it comes to impressive retention marketing statistics. When you increase your customer retention rates by just 5%, you can boost your profits between 25% and 95%. Now that's a powerful incentive to focus on your retention marketing strategy. Some might even say that customer retention is the new marketing.

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Topics: retention marketing, customer retention, customer satisfaction

Proven Methods for Accelerating Customer Satisfaction

Posted by David Kindervater on Apr 11, 2019

Almost 75% of people will switch brands if it's too difficult to do business with them. That's a big reason why U.S. companies lose over $60 million each year.

Now more than ever it's important to keep your customers satisfied.

Customer satisfaction (aka CSAT) is a marketing term that measures how a brand's products or services meet or exceed their customer's expectations. If you don't satisfy your customer's needs, your business won't survive.

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Topics: Customer Loyalty, Customer Experience, customer satisfaction