Business Handwriting: Why a Handwritten Note Makes a Difference

Posted by David Kindervater on Oct 4, 2018

You know the feeling you get when you receive a hand-addressed envelope in the mail? It's likely the first thing you'll open because it stands out amidst the stack of ordinary mail you get on a daily basis. The envelope is more personal and more interesting. The fact that someone put pen to paper for you captures your attention.

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Topics: Handwritten Business Notes, Handwritten Business Thank You Notes, business handwriting, Customer Loyalty

7 Most Common Business Thank You Note Mistakes

Posted by Alayna Frankenberry on Jun 26, 2017

Did you know that gratitude is good for your health? In fact, studies have linked gratitude to improved physical health, stronger social relationships, more positive emotional states, higher self-esteem, and even better sleep. For business owners and brand managers, the benefits of gratitude don’t stop there. Nearly 70% of businesses have lost a customer because they felt the company was indifferent to them. The simple act of expressing thankfulness to customers can make a big difference for retention—and for profits. But to nurture leads, retain customers, and earn referrals many brands make major thank you note mistakes. Here are seven to avoid:

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Topics: Handwritten Business Thank You Notes, Handwritten Business Notes, Business Etiquette

What is Digital Handwriting?

Posted by Alayna Frankenberry on Feb 28, 2017

Humans have been writing for over 5,000 years. From cuneiform and hieroglyphics to medieval manuscripts, our race has a long and storied love affair with the written word. But it wasn’t until 1440 AD that Johannes Gutenberg invented the printing press, and in turn, the first font. We’ve come a long way since the Renaissance, but written communication isn’t done evolving. In fact, one revolutionary form of writing is changing the way millions connect—digital handwriting. But what is digital handwriting and why is it unique?

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Topics: Handwritten Business Notes, Handwritten Business Thank You Notes

Tis the Season for Holiday Thank You Cards: Is Your Business Ready?

Posted by Rory J. Thompson on Sep 6, 2016

With the upcoming holiday season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you notes to loyal customers. But here’s a twist: Instead of waiting until after a sale has been made, those in the know are sending thank you’s as a pre-emptive move now. The idea is to jog previous customers’ memories about your business, and hopefully prompt them to make a return visit. It's a way to subtlely boost your marketing communications efforts and build goodwill at the same time.

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Topics: holiday greeting cards, Handwritten Business Thank You Notes

Going ‘Old School’ With Handwritten Business Thank You Notes

Posted by Rory J. Thompson on Jul 13, 2016

Do you remember “instant pictures”, where a snapshot would come right out of a camera after you took a photo? How about vinyl record albums, that arrived in a 12” cardboard sleeve with some memorable art on the front?  Remember when you would actually receive a handwritten business thank you note, following a transaction? To the delight of many, they’re all making a return.  

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Topics: Handwritten Business Thank You Notes