The holiday season is almost upon us and for many businesses that means it's time to start sending holiday cards to your clients and loyal customers. The benefits of sending cards for Christmas, Hannukah, The New Year and other holidays reach far beyond your customers' mailboxes. Someting as simple as a holiday message to customers and clients can help strengthen your brand image, increase sales and subscriptions, and build the kind of loyalty that creates customers for life. But to acheive these goals, you'll need to break out of the corporate Christmas card box to create mailings that engage and delight customers.
Topics: holiday greeting cards
With the upcoming holiday season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you mesages to loyal customers. But here’s a twist: Instead of waiting until after a sale has been made, those in the know are sending thank you’s as a pre-emptive move now. The idea is to jog previous customers’ memories about your business, and hopefully prompt them to make a return visit. It's a way to subtlely boost your marketing communications efforts and build goodwill at the same time.