Customer appreciation programs come in many forms. From referrals and rewards to surprise gifts and social media recognition, these incentive-laden plans lead to satisfied customers who will support your business for the long haul.
Finding new donors is one of the primary objectives for your nonprofit organization. But keeping the donors you already have is just as important.
Consumers that form an emotional connection to a brand have a lifetime value that's over 300% higher than those that don't develop that attachment. As a result, they stay with that brand for an average of almost two additional years and recommend the brand to their friends and family at a 30% higher rate.