Finding new donors is one of the primary objectives for your nonprofit organization. But keeping the donors you already have is just as important.
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Topics: Handwritten Business Thank You Notes, customer retention, thanking your customers
Consumers that form an emotional connection to a brand have a lifetime value that's over 300% higher than those that don't develop that attachment. As a result, they stay with that brand for an average of almost two additional years and recommend the brand to their friends and family at a 30% higher rate.
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