Custom Fonts vs. Digital Handwriting: What's the Difference?

Posted by David Kindervater on Jun 6, 2019

We can thank German inventor Johannes Gutenberg for custom fonts and digital handwriting. His movable-type printing press, invented around 1439, revolutionized print technology and ushered in a new method of written communications, including the mass production of manuscripts at affordable rates.

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Topics: Handwritten Business Notes, business handwriting, custom fonts

How to Get More Nonprofit Donors

Posted by David Kindervater on May 16, 2019

Nonprofit fundraising is enjoying six consecutive years of growth. In the past year alone, it's increased by more than 4%. Those are encouraging figures, but you need to have the right strategy to succeed. By considering your options and understanding the best methods for making an impact on your organization, you can find new donors, keep your current ones, and raise more money than ever.

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Topics: nonprofit marketing, nonprofit donors

How to Rock Customer Relationship Management

Posted by David Kindervater on May 2, 2019

Customer relationship management (aka CRM) is a way of managing your brand's communications with your current and prospective customers. The technology allows you to store their contact information, find sales opportunities, record service issues, and manage marketing campaigns all in one place. That way, every interaction you have with a customer is available for authorized users at your company to see.

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Topics: Customer Experience, customer retention, customer satisfaction, CRM, customer relationship management

Retention Marketing: 10 Ideas to Keep Your Current Customers

Posted by David Kindervater on Apr 18, 2019

Did you know it costs five to 25 times more money to recruit new customers than it does to keep your current ones? That's just the beginning when it comes to impressive retention marketing statistics. When you increase your customer retention rates by just 5%, you can boost your profits between 25% and 95%. Now that's a powerful incentive to focus on your retention marketing strategy. Some might even say that customer retention is the new marketing.

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Topics: retention marketing, customer retention, customer satisfaction

Proven Methods for Accelerating Customer Satisfaction

Posted by David Kindervater on Apr 11, 2019

Almost 75% of people will switch brands if it's too difficult to do business with them. That's a big reason why U.S. companies lose over $60 million each year.

Now more than ever it's important to keep your customers satisfied.

Customer satisfaction (aka CSAT) is a marketing term that measures how a brand's products or services meet or exceed their customer's expectations. If you don't satisfy your customer's needs, your business won't survive.

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Topics: Customer Loyalty, Customer Experience, customer satisfaction

8 Marketing Secrets of Luxury Clothing Brands

Posted by David Kindervater on Feb 28, 2019

The luxury fashion and accessories industry has grown by 42% since 2017. Among the top 100 companies in the world, luxury apparel brands rank ahead of technology, automotive, finance, and consumer goods businesses. Haute clothing brands are flourishing. What are they doing to get more people to buy their expensive attire? Let's find out.

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12 Examples of Killer Customer Loyalty Programs

Posted by David Kindervater on Feb 26, 2019

It could cost you anywhere from 5x-25x more money to earn a new customer than to keep an existing one. With that in mind, it only stands to reason that you should do everything possible to keep your current customers.

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Topics: Customer Loyalty, Customer Experience, customer retention

8 Marketing Secrets of Luxury Car Brands

Posted by David Kindervater on Feb 14, 2019

The luxury vehicle market is growing rapidly. A recent study predicts that sales of luxury car brands will grow at an annual rate of 35% from 2019-2023. That means luxury car marketers are in a good place to sell a lot of cars, but they need to keep up with the demands of their customers to beat the competition.

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Topics: luxury marketing, high end consumer

The Handwritten Note and 7 Other Customer Appreciation Ideas

Posted by David Kindervater on Feb 5, 2019

Building brand loyalty is a great long-term strategy for the success of your business. What's the best way to achieve it? By taking the time to stop and thank your customers for their support. A recent study revealed that a simple thank you can go a long way towards showing your customers how much they mean to you.

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Topics: Customer Loyalty, business handwriting

9 Marketing Secrets of Luxury Watch Brands

Posted by David Kindervater on Jan 29, 2019

Traditional luxury watches are a hot item these days, even with the popularity and affordability of digital smartwatches. In fact, luxury watch brands are not only surviving in the modern age, they're thriving.

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Topics: luxury marketing