by David Kindervater | Jan 8, 2021 | Luxury Marketing, Uncategorized
The luxury vehicle market is growing rapidly. A recent study predicts that sales of luxury car brands will grow at an annual rate of 35% from 2019-2023. That means luxury car marketers are in a good place to sell a lot of cars, but they need to keep up with the...
by David Kindervater | Jan 7, 2021 | Customer Loyalty, Uncategorized
“Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost...
by Alayna Frankenberry | Oct 6, 2020 | Digital Handwriting Technology, Uncategorized
Humans have been writing for over 5,000 years. From cuneiform and hieroglyphics to medieval manuscripts, our race has a long and storied love affair with the written word. But it wasn’t until 1440 AD that Johannes Gutenberg invented the printing press, and in turn,...
by Alayna Frankenberry | Oct 6, 2020 | Company Culture, Uncategorized
International business etiquette can be challenging. It changes shape, shifting as you cross borders, taking new forms as you travel across time zones. How you take your tea, how you wear your suit — they send different signals in Osaka than they do in Chennai. So...
by Alayna Frankenberry | Sep 23, 2020 | Customer Loyalty, Lead Nurturimg, Uncategorized
Did you know that 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top priority? We’re surprised the number isn’t bigger. Neglected leads may be one of your company’s largest untapped resources. After all, these...
by Alayna Frankenberry | Sep 21, 2020 | Company Culture, Uncategorized
Learning professional etiquette is a bit like living in a foreign country. You can understand some aspects of professional decorum inherently, some you learn from mentors or guides, and some you discover after making mistakes. Sometimes those mistakes are small — you...
by Alayna Frankenberry | Sep 17, 2020 | Customer Loyalty, Holiday Marketing, Uncategorized
With the upcoming holiday season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you messages to loyal customers. But here’s a twist: Instead of waiting until after a sale has...
by Alayna Frankenberry | Sep 15, 2020 | Customer Loyalty, Luxury Marketing
The most successful luxury brands got that way by strengthening relationships at every point of the buyer’s journey. Once they’ve captured the interest of the affluent consumer, their creative marketing strategies focus on building brand loyalty—and it’s...
by Alayna Frankenberry | Sep 14, 2020 | Nonprofit Marketing, Uncategorized
Nonprofit fundraising is enjoying six consecutive years of growth. In the past year alone, it’s increased by more than 4%. Those are encouraging figures, but you need to have the right strategy to succeed. By considering your options and understanding the best...
by Alayna Frankenberry | Sep 14, 2020 | Company Culture, Uncategorized
Has an email ever rubbed you the wrong way? Have you ever listened to your conference line’s tinny muzak for over 10 minutes waiting for your forever-tardy team to buzz in? Why does this keep happening, you ask? Is business etiquette a thing of the past? If you’ve...
