How to Build Rapport with Your Customers

Posted by David Kindervater on Jan 9, 2019

As a sales or marketing executive, your ability to relate to your customers in a way that creates a strong sense of understanding and trust is vital to your longevity. You can learn how to build rapport with them so they not only buy the products or services you're selling, they also buy into the reasons your business exists. In other words, they support your mission.

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Topics: Customer Loyalty, build rapport, customer retention

Communication in the Workplace: 18 Things You Should Always Say and Do

Posted by David Kindervater on Dec 11, 2018

Communication in the workplace is sometimes complicated. No matter how many employees you interact with on a daily basis, you'll almost always find an assortment of unique personalities and backgrounds.

What's the right thing to say? What's the right thing to do?

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Topics: Business Etiquette, professional etiquette

7 Ways to Use Customer Service as a Marketing Tool

Posted by David Kindervater on Dec 6, 2018

Technology has made it easier than ever for businesses to process sales. Consumers are able to connect with brands via a variety of touch points like telephone, email, direct mail, social media, and website chat. But are those brands using each method to optimize their customer service experience?

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Topics: Customer Experience, customer service as a marketing tool, Customer Loyalty

Benefits of Handwriting vs. Typing: Here's How to Combine the Two

Posted by David Kindervater on Oct 31, 2018

Who writes by hand anymore? Business owners, smart marketing managers, and customer service connoisseurs who want to create a personal connection with their customers.

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Topics: business handwriting, Handwritten Business Thank You Notes, Handwritten Business Notes

Business Handwriting: Why a Handwritten Note Makes a Difference

Posted by David Kindervater on Oct 4, 2018

You know the feeling you get when you receive a hand-addressed envelope in the mail? It's likely the first thing you'll open because it stands out amidst the stack of ordinary mail you get on a daily basis. The envelope is more personal and more interesting. The fact that someone put pen to paper for you captures your attention.

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Topics: Handwritten Business Notes, Handwritten Business Thank You Notes, business handwriting, Customer Loyalty

Business Etiquette Basics: Tips to Follow and Quotes to Use

Posted by David Kindervater on Jul 19, 2018

When it comes to business etiquette, it may seem like there are a lot of dos and don'ts to be aware of. And there are. But by following a select number of basic tips, you'll be sure to conduct yourself appropriately with a high level of professionalism when you're in the workplace.

Here are some business etiquette tips to follow and quotes to use to help you successfully navigate the terrain.

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Topics: professional etiquette, Business Etiquette

High-End Marketing Materials and the Luxury Buyer Profile

Posted by David Kindervater on Jul 17, 2018

By the end of this decade, there will be about 400-million luxury consumers worldwide. When you're marketing to them, you'll need to understand who they are and what they're looking for in a luxury shopping experience. Then you can create personalized, high-end marketing materials that are sure to drive engagement, and ultimately, produce satisfied customers.

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Topics: luxury marketing, high end marketing materials, high end consumer

Retention Marketing Best Practices: Create Engaged Customers

Posted by David Kindervater on Jul 3, 2018

You've probably heard the retention marketing adage:

It costs more to acquire a new customer than it does to keep a current one.

Well, it's not just an adage. It's a researched fact. The figures fluctuate between five and 25 percent according to the Harvard Business Review, but just about everyone agrees it's an important element for any business.

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Topics: Customer Loyalty, retention marketing

7 Ways to Create a Personal Connection to Customers

Posted by David Kindervater on May 9, 2018

We're living in the "age of the customer." It's a concept in which consumers are more empowered than ever before. They have access to an internet full of information about almost any of the products and services they desire—whenever they want it. So, it stands to reason that treating them as the most important part of your business is not only a good idea, it's essential to your success.

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Topics: Customer Experience, Customer Loyalty, professional etiquette

Retention Marketing Tips: 10 Strategies That Work

Posted by Bethani Cameron on Sep 7, 2017

Want to increase the value of your company? Retention marketing holds the key. Companies that increase customer retention levels by 10% increase their own value by an average of 30%. Yet in an effort to continuously attract new consumers, many companies neglect their customer base, and in the process miss out on a lifetime of profits. Don’t be one of them. To build relationships, retain customers, and grow profits, follow this simple guide to retention marketing.

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Topics: Retention Marketing Tips: 10 Strategies That Work