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Retention Marketing Best Practices: Create Engaged Customers

Retention Marketing Best Practices: Create Engaged Customers

by Alayna Frankenberry | Feb 23, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized

You’ve probably heard the retention marketing adage: It costs more to acquire a new customer than it does to keep a current one. Well, it’s not just an adage. It’s a researched fact. The figures fluctuate between five and 25 percent according to the...
7 Most Common Business Thank You Note Mistakes

7 Most Common Business Thank You Note Mistakes

by Alayna Frankenberry | Feb 22, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized

  Did you know that gratitude is good for your health? In fact, studies have linked gratitude to improved physical health, stronger social relationships, more positive emotional states, higher self-esteem, and even better sleep. For business owners and brand managers,...
8 Marketing Secrets of Luxury Car Brands

8 Marketing Secrets of Luxury Car Brands

by David Kindervater | Jan 8, 2021 | Luxury Marketing, Uncategorized

The luxury vehicle market is growing rapidly. A recent study predicts that sales of luxury car brands will grow at an annual rate of 35% from 2019-2023. That means luxury car marketers are in a good place to sell a lot of cars, but they need to keep up with the...
10 Ways to Improve Customer Retention

10 Ways to Improve Customer Retention

by David Kindervater | Jan 7, 2021 | Customer Loyalty, Uncategorized

“Every company’s greatest assets are its customers, because without customers there is no company.”       – Michael LeBoeuf Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost...
What is Digital Handwriting?

What is Digital Handwriting?

by Alayna Frankenberry | Oct 6, 2020 | Digital Handwriting Technology, Uncategorized

Humans have been writing for over 5,000 years. From cuneiform and hieroglyphics to medieval manuscripts, our race has a long and storied love affair with the written word. But it wasn’t until 1440 AD that Johannes Gutenberg invented the printing press, and in turn,...
International Business Etiquette: 30 Things You Probably Don’t Know

International Business Etiquette: 30 Things You Probably Don’t Know

by Alayna Frankenberry | Oct 6, 2020 | Company Culture, Uncategorized

International business etiquette can be challenging. It changes shape, shifting as you cross borders, taking new forms as you travel across time zones. How you take your tea, how you wear your suit — they send different signals in Osaka than they do in Chennai. So...
5 Lead Nurturing Strategies to Try Today

5 Lead Nurturing Strategies to Try Today

by Alayna Frankenberry | Sep 23, 2020 | Customer Loyalty, Lead Nurturimg, Uncategorized

Did you know that  57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top priority? We’re surprised the number isn’t bigger. Neglected leads may be one of your company’s largest untapped resources. After all, these...
15 Professional Etiquette Mistakes You Need to Stop Making

15 Professional Etiquette Mistakes You Need to Stop Making

by Alayna Frankenberry | Sep 21, 2020 | Company Culture, Uncategorized

Learning professional etiquette is a bit like living in a foreign country. You can understand some aspects of professional decorum inherently, some you learn from mentors or guides, and some you discover after making mistakes. Sometimes those mistakes are small — you...
Tis the Season for Holiday Thank You Messages: Is Your Business Ready?

Tis the Season for Holiday Thank You Messages: Is Your Business Ready?

by Alayna Frankenberry | Sep 17, 2020 | Customer Loyalty, Holiday Marketing, Uncategorized

With the upcoming holiday season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you messages to loyal customers. But here’s a twist: Instead of waiting until after a sale has...
How Luxury Brands Build Brand Loyalty

How Luxury Brands Build Brand Loyalty

by Alayna Frankenberry | Sep 15, 2020 | Customer Loyalty, Luxury Marketing

The most successful luxury brands got that way by strengthening relationships at every point of the buyer’s journey. Once they’ve captured the interest of the affluent consumer, their creative marketing strategies focus on building brand loyalty—and it’s...
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