by Alayna Frankenberry | Sep 21, 2020 | Company Culture, Uncategorized
Learning professional etiquette is a bit like living in a foreign country. You can understand some aspects of professional decorum inherently, some you learn from mentors or guides, and some you discover after making mistakes. Sometimes those mistakes are small — you...
by Alayna Frankenberry | Sep 17, 2020 | Customer Loyalty, Holiday Marketing, Uncategorized
With the upcoming holiday season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you messages to loyal customers. But here’s a twist: Instead of waiting until after a sale has...
by Alayna Frankenberry | Sep 15, 2020 | Customer Loyalty, Luxury Marketing
The most successful luxury brands got that way by strengthening relationships at every point of the buyer’s journey. Once they’ve captured the interest of the affluent consumer, their creative marketing strategies focus on building brand loyalty—and it’s...
by Alayna Frankenberry | Sep 14, 2020 | Nonprofit Marketing, Uncategorized
Nonprofit fundraising is enjoying six consecutive years of growth. In the past year alone, it’s increased by more than 4%. Those are encouraging figures, but you need to have the right strategy to succeed. By considering your options and understanding the best...
by Alayna Frankenberry | Sep 14, 2020 | Company Culture, Uncategorized
Has an email ever rubbed you the wrong way? Have you ever listened to your conference line’s tinny muzak for over 10 minutes waiting for your forever-tardy team to buzz in? Why does this keep happening, you ask? Is business etiquette a thing of the past? If you’ve...
