Finding new donors is one of the primary objectives for your nonprofit organization. But keeping the donors you already have is just as important.
Consumers that form an emotional connection to a brand have a lifetime value that's over 300% higher than those that don't develop that attachment. As a result, they stay with that brand for an average of almost two additional years and recommend the brand to their friends and family at a 30% higher rate.
There are approximately 269-billion emails sent and received every day around the world. Text messages account for another 23-billion messages. Meanwhile, we spend almost 145 minutes per day on social media networks. That's why smart marketers reach out to consumers where they're at: their mobile devices.
As a business owner or marketing manager, you're always trying to find ways to attract new customers. But you're also concerned about keeping the customers you have. After all, studies show that it's 5x to 25x harder to acquire a new customer than it is to keep a current one.
You spend a lot of time designing a marketing plan to get customers into your retail location. But how much effort have you put into a marketing strategy once they're actually in your store? Let's look at the various methods you can use to appeal to your visitors with this ultimate guide for in-store marketing.
As a modern-day marketer, you're always searching for new ways to engage your customers. You don't just want them to buy your products or services, you want their continued loyalty, too. You want a customer for life. Luckily, there are strategic ways to accomplish this. One thing you can do is develop a customer engagement strategy.
When you need to make an impact with your customers, few things work as well as a handwritten business note. You can show gratitude or say thank you—or you can include a handwritten message as part of an automated mailing. Digital handwriting provides a unique way of speaking to your customers.
We can thank German inventor Johannes Gutenberg for custom fonts and digital handwriting. His movable-type printing press, invented around 1439, revolutionized print technology and ushered in a new method of written communications, including the mass production of manuscripts at affordable rates.
Nonprofit fundraising is enjoying six consecutive years of growth. In the past year alone, it's increased by more than 4%. Those are encouraging figures, but you need to have the right strategy to succeed. By considering your options and understanding the best methods for making an impact on your organization, you can find new donors, keep your current ones, and raise more money than ever.
Customer relationship management (aka CRM) is a way of managing your brand's communications with your current and prospective customers. The technology allows you to store their contact information, find sales opportunities, record service issues, and manage marketing campaigns all in one place. That way, every interaction you have with a customer is available for authorized users at your company to see.