David Kindervater

Recent Posts

How to Improve Customer Experience in Retail Stores

Posted by David Kindervater on Feb 18, 2020

When modern-day marketers are searching for ways to improve their customer experience, they're usually focused on their website or service team's phone lines. That's where CX typically begins. But what do you do with a retail store? How can you improve the customer experience so your visitors browse more, buy more, and return again in the future to repeat the process? Let's find out.

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Topics: Customer Experience, thanking your customers

10 Customer Experience Examples You Can Use Today

Posted by David Kindervater on Feb 4, 2020

Almost three-quarters of Americans cite customer experience as an important factor in their buying decisions. Yet only about a half of that same group thinks brands provide a good customer experience today.

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Topics: Customer Experience

Your 8-Step, Can't-Miss Customer Experience Strategy

Posted by David Kindervater on Jan 23, 2020

Your customer's experience with your business revolves around all the ways they interact with you—from pre- to post-sale. So, to execute a customer experience strategy, you need to develop a plan that gives them the very best service from start to finish. After all, U.S. consumers are willing to pay 17% more for a better customer experience.

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Topics: Customer Loyalty, Customer Experience, customer retention

8 Customer Experience Trends for 2020

Posted by David Kindervater on Jan 14, 2020

What are your customer experience (CX) priorities this year? If you're like the majority of other brands, you want to improve upon this important aspect of your business. After all, your customers are the lifeblood of your business. So we put together some of our top CX trends for 2020. Apply these principles to your marketing strategy and you'll have an advantage over your competitors this year.

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Topics: Customer Experience

How to Improve Insurance Direct Mail Response Rates with Digital Handwriting

Posted by David Kindervater on Dec 5, 2019

So you have an insurance business and you want to know how to improve your direct mail response rates. There's good news. You can make it happen with a proven method that helps you stand out from your competitors. We created this no-nonsense outline that explains how digital handwriting technology can help you boost your insurance direct mail response rates.

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Topics: Handwritten Business Notes, direct mail, digital handwriting

Customer Appreciation Programs: 10 Proven Methods for Boosting Results

Posted by David Kindervater on Oct 31, 2019

Customer appreciation programs come in many forms. From referrals and rewards to surprise gifts and social media recognition, these incentive-laden plans lead to satisfied customers who will support your business for the long haul.

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Topics: Customer Loyalty, Customer Experience, retention marketing, customer service as a marketing tool, customer retention, thanking your customers

Business Thank You Holiday Card Wording: 25 Examples You Can Use

Posted by David Kindervater on Oct 24, 2019

As you prepare to celebrate another holiday season, you're also likely preparing for ways to acknowledge your clients and customers for their loyalty. Gifts are always a nice way to express your appreciation, but a handwritten note of thanks is a valued addition because it shows how much you really care.

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Topics: holiday greeting cards

Nonprofit Marketing: How to Write a Thank You Card for a Donation

Posted by David Kindervater on Sep 19, 2019

Finding new donors is one of the primary objectives for your nonprofit organization. But keeping the donors you already have is just as important.

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Topics: Handwritten Business Thank You Notes, customer retention, thanking your customers

The Essential Guide to Thanking Your Customers

Posted by David Kindervater on Sep 17, 2019

Consumers that form an emotional connection to a brand have a lifetime value that's over 300% higher than those that don't develop that attachment. As a result, they stay with that brand for an average of almost two additional years and recommend the brand to their friends and family at a 30% higher rate.

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Topics: customer retention, thanking your customers

How to Create a Human Connection in a Digital World

Posted by David Kindervater on Aug 22, 2019

There are approximately 269-billion emails sent and received every day around the world. Text messages account for another 23-billion messages. Meanwhile, we spend almost 145 minutes per day on social media networks. That's why smart marketers reach out to consumers where they're at: their mobile devices.

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Topics: Customer Loyalty, Customer Experience, customer retention, customer satisfaction