David Kindervater

Recent Posts

8 Marketing Secrets of Luxury Clothing Brands

Posted by David Kindervater on Feb 28, 2019

The luxury fashion and accessories industry has grown by 42% since 2017. Among the top 100 companies in the world, luxury apparel brands rank ahead of technology, automotive, finance, and consumer goods businesses. Haute clothing brands are flourishing. What are they doing to get more people to buy their expensive attire? Let's find out.

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12 Examples of Killer Customer Loyalty Programs

Posted by David Kindervater on Feb 26, 2019

It could cost you anywhere from 5x-25x more money to earn a new customer than to keep an existing one. With that in mind, it only stands to reason that you should do everything possible to keep your current customers.

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Topics: Customer Loyalty, Customer Experience, customer retention

8 Marketing Secrets of Luxury Car Brands

Posted by David Kindervater on Feb 14, 2019

The luxury vehicle market is growing rapidly. A recent study predicts that sales of luxury car brands will grow at an annual rate of 35% from 2019-2023. That means luxury car marketers are in a good place to sell a lot of cars, but they need to keep up with the demands of their customers to beat the competition.

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Topics: luxury marketing, high end consumer

The Handwritten Note and 7 Other Customer Appreciation Ideas

Posted by David Kindervater on Feb 5, 2019

Building brand loyalty is a great long-term strategy for the success of your business. What's the best way to achieve it? By taking the time to stop and thank your customers for their support. A recent study revealed that a simple thank you can go a long way towards showing your customers how much they mean to you.

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Topics: Customer Loyalty, business handwriting

9 Marketing Secrets of Luxury Watch Brands

Posted by David Kindervater on Jan 29, 2019

Traditional luxury watches are a hot item these days, even with the popularity and affordability of digital smartwatches. In fact, luxury watch brands are not only surviving in the modern age, they're thriving.

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Topics: luxury marketing

How to Build Rapport with Your Customers

Posted by David Kindervater on Jan 9, 2019

As a sales or marketing executive, your ability to relate to your customers in a way that creates a strong sense of understanding and trust is vital to your longevity. You can learn how to build rapport with them so they not only buy the products or services you're selling, they also buy into the reasons your business exists. In other words, they support your mission.

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Topics: Customer Loyalty, customer retention, build rapport

Communication in the Workplace: 18 Things You Should Always Say and Do

Posted by David Kindervater on Dec 11, 2018

Communication in the workplace is sometimes complicated. No matter how many employees you interact with on a daily basis, you'll almost always find an assortment of unique personalities and backgrounds.

What's the right thing to say? What's the right thing to do?

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Topics: professional etiquette, Business Etiquette

7 Ways to Use Customer Service as a Marketing Tool

Posted by David Kindervater on Dec 6, 2018

Technology has made it easier than ever for businesses to process sales. Consumers are able to connect with brands via a variety of touch points like telephone, email, direct mail, social media, and website chat. But are those brands using each method to optimize their customer service experience?

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Topics: Customer Loyalty, Customer Experience, customer service as a marketing tool

Benefits of Handwriting vs. Typing: Here's How to Combine the Two

Posted by David Kindervater on Oct 31, 2018

Who writes by hand anymore? Business owners, smart marketing managers, and customer service connoisseurs who want to create a personal connection with their customers.

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Topics: Handwritten Business Thank You Notes, Handwritten Business Notes, business handwriting

Business Handwriting: Why a Handwritten Note Makes a Difference

Posted by David Kindervater on Oct 4, 2018

You know the feeling you get when you receive a hand-addressed envelope in the mail? It's likely the first thing you'll open because it stands out amidst the stack of ordinary mail you get on a daily basis. The envelope is more personal and more interesting. The fact that someone put pen to paper for you captures your attention.

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Topics: Customer Loyalty, Handwritten Business Thank You Notes, Handwritten Business Notes, business handwriting