With the upcoming holiday season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you messages to loyal customers. But here’s a twist: Instead of waiting until after a sale has been made, those in the know are sending thank you’s as a pre-emptive move now. The idea is to jog previous customers’ memories about your business, and hopefully prompt them to make a return visit. It's a way to subtly boost your marketing communications efforts and build goodwill at the same time.
When people arrive home at the end of a workday and go through the day’s mail, generic postcards addressed to you “…or Current Resident” usually go right into the trash. Retail catalogs -- if you’re a regular shopper of the brand -- might be put aside for later. Bills are viewed with a disdainful sigh, but a handwritten note is something that stands out, and is likely the first piece you’ll open. If it happens to be a business thank you note, sent in appreciation for a recent transaction, it’s all the more pleasantly surprising. And, according to research, welcomed and helpful in building customer loyalty.
Topics: Customer Loyalty
Do you remember “instant pictures”, where a snapshot would come right out of a camera after you took a photo? How about vinyl record albums, that arrived in a 12” cardboard sleeve with some memorable art on the front? Remember when you would actually receive a handwritten business thank you note, following a transaction? To the delight of many, they’re all making a return.
It’s sometimes said that “Everything Old is New Again”, and that’s especially true in the business world. Now handwritten business notes – formerly a staple in the way business was conducted – are making a big comeback with surprisingly good returns.
Think for a moment about about the last time you got some real, personal mail. Maybe it was a greeting card, or a handwritten thank-you note from your favorite company or brand. Remember how it made you feel?
Topics: Handwritten Business Notes