by Alayna Frankenberry | Feb 23, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized
You’ve probably heard the retention marketing adage: It costs more to acquire a new customer than it does to keep a current one. Well, it’s not just an adage. It’s a researched fact. The figures fluctuate between five and 25 percent according to the...
by Alayna Frankenberry | Feb 22, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized
Did you know that gratitude is good for your health? In fact, studies have linked gratitude to improved physical health, stronger social relationships, more positive emotional states, higher self-esteem, and even better sleep. For business owners and brand managers,...
by David Kindervater | Jan 7, 2021 | Customer Loyalty, Uncategorized
“Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost...
by Alayna Frankenberry | Sep 23, 2020 | Customer Loyalty, Lead Nurturimg, Uncategorized
Did you know that 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top priority? We’re surprised the number isn’t bigger. Neglected leads may be one of your company’s largest untapped resources. After all, these...
by Alayna Frankenberry | Sep 17, 2020 | Customer Loyalty, Holiday Marketing, Uncategorized
With the upcoming holiday season starting to appear on marketers’ radar screens, a traditional idea from the past might be worth bringing back: sending handwritten thank you messages to loyal customers. But here’s a twist: Instead of waiting until after a sale has...
by Alayna Frankenberry | Sep 15, 2020 | Customer Loyalty, Luxury Marketing
The most successful luxury brands got that way by strengthening relationships at every point of the buyer’s journey. Once they’ve captured the interest of the affluent consumer, their creative marketing strategies focus on building brand loyalty—and it’s...
