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Retention Marketing Best Practices: Create Engaged Customers

Retention Marketing Best Practices: Create Engaged Customers

by Alayna Frankenberry | Feb 23, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized

You’ve probably heard the retention marketing adage: It costs more to acquire a new customer than it does to keep a current one. Well, it’s not just an adage. It’s a researched fact. The figures fluctuate between five and 25 percent according to the...
7 Most Common Business Thank You Note Mistakes

7 Most Common Business Thank You Note Mistakes

by Alayna Frankenberry | Feb 22, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized

  Did you know that gratitude is good for your health? In fact, studies have linked gratitude to improved physical health, stronger social relationships, more positive emotional states, higher self-esteem, and even better sleep. For business owners and brand managers,...
5 Lead Nurturing Strategies to Try Today

5 Lead Nurturing Strategies to Try Today

by Alayna Frankenberry | Sep 23, 2020 | Customer Loyalty, Lead Nurturimg, Uncategorized

Did you know that  57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top priority? We’re surprised the number isn’t bigger. Neglected leads may be one of your company’s largest untapped resources. After all, these...

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