by Alayna Frankenberry | Feb 23, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized
You’ve probably heard the retention marketing adage: It costs more to acquire a new customer than it does to keep a current one. Well, it’s not just an adage. It’s a researched fact. The figures fluctuate between five and 25 percent according to the...
by Alayna Frankenberry | Feb 22, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized
Did you know that gratitude is good for your health? In fact, studies have linked gratitude to improved physical health, stronger social relationships, more positive emotional states, higher self-esteem, and even better sleep. For business owners and brand managers,...
by Alayna Frankenberry | Sep 23, 2020 | Customer Loyalty, Lead Nurturimg, Uncategorized
Did you know that 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top priority? We’re surprised the number isn’t bigger. Neglected leads may be one of your company’s largest untapped resources. After all, these...
