by Alayna Frankenberry | Feb 23, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized
You’ve probably heard the retention marketing adage: It costs more to acquire a new customer than it does to keep a current one. Well, it’s not just an adage. It’s a researched fact. The figures fluctuate between five and 25 percent according to the...
by Alayna Frankenberry | Feb 22, 2021 | Customer Loyalty, Lead Nurturimg, Uncategorized
Did you know that gratitude is good for your health? In fact, studies have linked gratitude to improved physical health, stronger social relationships, more positive emotional states, higher self-esteem, and even better sleep. For business owners and brand managers,...
by David Kindervater | Jan 8, 2021 | Luxury Marketing, Uncategorized
The luxury vehicle market is growing rapidly. A recent study predicts that sales of luxury car brands will grow at an annual rate of 35% from 2019-2023. That means luxury car marketers are in a good place to sell a lot of cars, but they need to keep up with the...
by David Kindervater | Jan 7, 2021 | Customer Loyalty, Uncategorized
“Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost...
by Alayna Frankenberry | Oct 6, 2020 | Digital Handwriting Technology, Uncategorized
Humans have been writing for over 5,000 years. From cuneiform and hieroglyphics to medieval manuscripts, our race has a long and storied love affair with the written word. But it wasn’t until 1440 AD that Johannes Gutenberg invented the printing press, and in turn,...
by Alayna Frankenberry | Oct 6, 2020 | Company Culture, Uncategorized
International business etiquette can be challenging. It changes shape, shifting as you cross borders, taking new forms as you travel across time zones. How you take your tea, how you wear your suit — they send different signals in Osaka than they do in Chennai. So...
