The holiday season is almost upon us and for many businesses that means it's time to start sending holiday cards to your clients and loyal customers. The benefits of sending cards for Christmas, Hanukkah, The New Year and other holidays reach far beyond your customers' mailboxes. Something as simple as a holiday message to customers and clients can help strengthen your brand image, increase sales and subscriptions, and build the kind of loyalty that creates customers for life. But to achieve these goals, you'll need to break out of the corporate Christmas card box to create mailings that engage and delight customers.
For many businesses, the task of choosing and sending holiday greetings can be overwhelming. Driven by frustration and deadlines, many businesses rely on outdated, generic corporate Christmas cards. At best, customers and clients ignore these cards. At worst, their impersonal feel or even cultural insensitivity turns a positive brand image into a negative one. Luckily, it is possible to deliver holiday greetings to clients and customers that build your brand image instead of destroying it. At Simply Written, our experience has taught us what works and what doesn't—and in the spirit of the season of giving, we're passing that knowledge onto you!
Tips for Designing and Delivering Business Christmas and Holiday Cards
Any business can bulk mail generic company Christmas cards, but delivering a message to clients and customers that really resonates takes a more solid strategy. To ensure your holiday greetings make the right impression, follow these tips:
Start With High-Quality Holiday Card Stock
Your company's holiday card won't be the only one your clients and customers receive. You'll share a mailbox with cards from crafty relatives, friends, and maybe even some of your competitors. You don't want your misprinted tissue-paper card being compared to the vibrant designs and quality card stock of these other senders. So resist the urge to skimp and order bargain-basement bulk cards. Instead, visit the Simply Written design gallery to view eye-catching modern templates, or you can easily create your own design for a unique personal touch.
Update Your Holiday Mailing Lists
To ensure your holiday greetings to clients actually make it to those clients, you first need to update your mailing lists. Be sure your names and addresses are current. Add new contacts and remove anyone who is no longer with the recipient's organization. Make sure you have up to date address information on file for each of your recipients and eliminate duplicates to reduce waste.
Personalize Your Christmas and Holiday Cards
You probably don't want your brand to be known for its cold, impersonal corporate Christmas cards. To create a personal connection with customers, handwriting holds the key. Don't worry, you don't have to pen hundreds or thousands of cards by hand. With Simply Written, you can send digitally handwritten cards in a wide variety of handwriting styles. Choose one that mimics your own style or a style that fits your brand's personality.
Respect Your Clients' Holiday Traditions
Corporate Christmas Cards are unlikely to delight customers who don't celebrate the holiday. If you know a clients celebrate Hanukkah, Ramadan, Kwanza or another winter holiday, choose designs and messages that reflect their traditions. If you're not sure, or want to choose a single design and holiday message for all of your clients and customers, go with a message that's more broad. "Seasons Greetings" or "Happy Holidays" are always a safe alternative.
Simply Written makes selecting the perfect design easy. For smaller lists, you can build your order right through the website, or contact our Sales Team for special savings on orders larger than 1,000 cards. For more help writing your holiday message, check out our list of suggestions below.
Mail Holiday Greetings Early to Avoid the Rush
You don't want your card to arrive after the holidays and most businesses remember the first cards they receive the most. Get ahead of the rush, by working with Simply Written now instead of waiting and taking a chance of being late. If you create your cards with Simply Written, we can even mail the cards via USPS first class mail for you to make sure they arrive in mailboxes early.
Include Titles When You Address Your Business Holiday Cards
Just like wedding invitations, professional holiday cards should always be addressed with titles. Something as simple as addressing a card to "Mrs. Christine Smith" instead of "Christine Smith" makes a big difference. That added air of respect can go a long way, so don't forget to use proper titles for your holiday cards!
Deliver to Greeting Cards to Business Addresses When Possible
If you have both a client's business and home address, choose the business address when addressing your card. However, if you've been golfing with the client, know the way he likes his drinks and can name each of his five kids, feel free to send your holiday card to his home. Remember many salaried workers take their holiday breaks early, so make sure your holiday cards arrive early in the month before the office becomes a ghost town.
What to Write in Your Business Holiday Card Messages
You've trimmed your mailing list and selected the perfect card design. Now you're probably asking yourself, "What should I write inside my company's holiday cards?" While your message should definitely reflect your brand voice, we've put together this helpful list holiday messages to give you some inspiration:
Concise Business Holiday Greetings:
- Season's greetings from your friends at [company name].
- We are so grateful to have clients like you in our lives. Happy Holidays from [company name].
- Wishing you a season of joy and looking forward to continued success in 2017.
- We appreciate your business and wish you the best in the coming year.
- Happy holidays and best wishes for a wonderful new year.
- Best wishes for a joyous holiday season and a happy new year.
- Seasons Greetings. May your holidays be merry and bright.
- Warmest Greetings of the Season and Best Wishes for Happiness in the New Year.
- All of us join in saying “Thank you” and wishing you a Happy Holiday and prosperous New Year!
- Best wishes for a happy new year filled with health, happiness, and success.
- Warmest thoughts and best wishes for a wonderful holiday and a very happy new year.
- May your holidays be filled with unforgettable moments of happiness, laughter, and good cheer.
Expanded Holiday Greetings for Clients and Customers
- We would like to express our sincerest appreciation for the trust you have placed in us and best wishes for the holidays.
- Seasons Greetings. In warm appreciation of our association during the past year, we extend our very best wishes for a happy holiday season.
- Best wishes for a happy holiday season and our sincere thanks for your loyalty and goodwill throughout the year.
- The team at [company name] wishes you peace, joy and prosperity throughout the coming year. Thank you for your continued support and partnership. We look forward to working with you in the years to come.
- During this season, we take time to reflect upon the good things we have… like our partnership with you. We appreciate working with you and hope that the holidays and the coming year will bring you happiness and success.
- The end of the year brings no greater joy than the opportunity to express to you season's greetings and good wishes. May your holidays and New Year be filled with prosperity.
- Thank you for giving (us) the opportunity to work with (you) this year. It has been an honor. We wish you a happy holiday season and a new year filled with prosperity.
- As the year ends, we think about all we are grateful for, including our relationship with (you). Happy Holidays and thank you for the opportunity to serve you.
- During this holiday season, we remember special customers like you and wish you all the happiness of the season.
- Best wishes for a Happy Holiday Season and our sincere thanks for your brand loyalty and goodwill throughout the year.
We encourage you to add your favorite holiday greeting in the comments area below. Thank you and of course, Happy Holidays.