It’s sometimes said that “Everything Old is New Again”, and that’s especially true in the business world. Now handwritten business notes – formerly a staple in the way business was conducted – are making a big comeback with surprisingly good returns.
Think for a moment about about the last time you got some real, personal mail. Maybe it was a greeting card, or a handwritten thank-you note from your favorite company or brand. Remember how it made you feel?
You went through the day’s mail in your hand: bills, ads, circulars and then suddenly: a card! Addressed to you. In cursive writing! Admit it; it was the first piece of mail you opened.
There’s a lot to be said for the handwritten note, whether it’s for business or it’s personal. But the difference is a handwritten business note can help you build brand loyalty, and bring you closer to your customers. There are some good reasons for that:
- People are overwhelmed by the volume of electronic information they receive daily through texts and email;
- A recent survey showed that hand-addressed envelopes were more than three times as likely to be opened by a recipient than a digitally addressed envelope;
- Few communications are as engaging and powerful as the handwritten note;
- Studies show that handwritten communications strengthen customer engagement with businesses.
It would seem that those who make the effort to send a personal note to a business contact – whether it’s a thank you, or just a casual “reach-out” – will benefit by a higher “open rate” – assuring their message is received -- and a better relationship in general. Corporate communications is not just sending out emails, quarterly statements and press releases: the personal touch can have a real impact.
But who has the time to send out a handwritten business note to every client they interact with? Sure, small operations can do so, but for bigger companies with hundreds or thousands of customers, it’s a real challenge. That’s where Simply Written can help.
Simply Written is a unique, business communications service that equips companies with the power to revolutionize their relationships – one handwritten communication at a time. Simply Written uses an innovative, patented technology that precisely replicates handwriting into a digital format for fast, easy, and visually appealing notes in your chosen style.
With Simply Written, you can have a prepared message – like a “Thank you for your recent purchase” note – generated, printed, signed, inserted, addressed and posted, all electronically. The beauty of it is that the “writing” is virtually indistinguishable from something you’d write yourself by hand.
The payoff can be significant: Your company reaches out personally to the client base; the client receives what is perceived to be a note written just for them. Simply Written allows you to automatically reference a specific purchase or other interaction of note that would be known only by you and that particular customer, thus elevating your status in their eyes. It’s a win for everyone.
The poet Maya Angelou is known for famously saying: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Ponder this for a moment: What is it that makes you think more favorably about one company over another? For most, it’s how they were made to feel about a particular transaction or business dealing. If a client feels important and valued, they’ll come back for more. It’s human nature.
You can now deliver that feeling directly to your customer in a handwritten note that says “We appreciate your business.” Click below to see how Simply Written can help you elevate your profile and boost your following.