7 Ways to Use Customer Service as a Marketing Tool

Posted by David Kindervater on Dec 6, 2018

Technology has made it easier than ever for businesses to process sales. Consumers are able to connect with brands via a variety of touch points like telephone, email, direct mail, social media, and website chat. But are those brands using each method to optimize their customer service experience?

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Topics: Customer Experience, customer service as a marketing tool, Customer Loyalty

7 Ways to Create a Personal Connection to Customers

Posted by David Kindervater on May 9, 2018

We're living in the "age of the customer." It's a concept in which consumers are more empowered than ever before. They have access to an internet full of information about almost any of the products and services they desire—whenever they want it. So, it stands to reason that treating them as the most important part of your business is not only a good idea, it's essential to your success.

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Topics: Customer Experience, Customer Loyalty, professional etiquette

10 Ways to Improve Customer Retention

Posted by Alayna Frankenberry on Mar 30, 2017

 “Every company’s greatest assets are its customers, because without customers there is no company.”       – Michael LeBoeuf

Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost profits by up to 95%. Considering these statistics, it’s no wonder that the most successful companies make building customer loyalty a top priority.

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Topics: Customer Loyalty, Customer Experience