Business Handwriting: Why a Handwritten Note Makes a Difference

Posted by David Kindervater on Oct 4, 2018

You know the feeling you get when you receive a hand-addressed envelope in the mail? It's likely the first thing you'll open because it stands out amidst the stack of ordinary mail you get on a daily basis. The envelope is more personal and more interesting. The fact that someone put pen to paper for you captures your attention.

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Topics: Handwritten Business Notes, Handwritten Business Thank You Notes, business handwriting, Customer Loyalty

Retention Marketing Best Practices: Create Engaged Customers

Posted by David Kindervater on Jul 3, 2018

You've probably heard the retention marketing adage:

It costs more to acquire a new customer than it does to keep a current one.

Well, it's not just an adage. It's a researched fact. The figures fluctuate between five and 25 percent according to the Harvard Business Review, but just about everyone agrees it's an important element for any business.

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Topics: Customer Loyalty, retention marketing

7 Ways to Create a Personal Connection to Customers

Posted by David Kindervater on May 9, 2018

We're living in the "age of the customer." It's a concept in which consumers are more empowered than ever before. They have access to an internet full of information about almost any of the products and services they desire—whenever they want it. So, it stands to reason that treating them as the most important part of your business is not only a good idea, it's essential to your success.

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Topics: Customer Experience, Customer Loyalty, professional etiquette

5 Lead Nurturing Strategies to Try Today

Posted by Alayna Frankenberry on May 2, 2017

Did you know that  57% of B2B organizations identify 'converting qualified leads into paying customers' as a top priority? We’re surprised the number isn’t bigger. Neglected leads may be one of your company’s largest untapped resources. After all, these individuals have already identified themselves as being interested in your industry and the products or services you offer. These contacts have already engaged with your brand. They may just need a little nurturing to convert. Want to establish a lead nurturing strategy that delivers real results? You’ve come to the right place.

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Topics: Customer Loyalty

10 Ways to Improve Customer Retention

Posted by Alayna Frankenberry on Mar 30, 2017

 “Every company’s greatest assets are its customers, because without customers there is no company.”       – Michael LeBoeuf

Acquiring a new customer can cost up to 25 times more than retaining an existing one. Increasing customer retention rates by just 5% can boost profits by up to 95%. Considering these statistics, it’s no wonder that the most successful companies make building customer loyalty a top priority.

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Topics: Customer Loyalty, Customer Experience

How Luxury Brands Build Brand Loyalty

Posted by Alayna Frankenberry on Jan 30, 2017

The most successful luxury brands got that way by strengthening relationships at every point of the buyer’s journey. Once they've captured the interest of the affluent consumer, their creative marketing strategies focus on building brand loyalty—and it's easy to see why. Although affluent consumers make up only 20% of U.S. households, they account for 40% of all consumer spending.

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Topics: Customer Loyalty

Customer Loyalty: Why Saying Thank You Matters

Posted by Rory J. Thompson on Jul 28, 2016

When people arrive home at the end of a workday and go through the day’s mail, generic postcards addressed to you “…or Current Resident” usually go right into the trash. Retail catalogs -- if you’re a regular shopper of the brand -- might be put aside for later. Bills are viewed with a disdainful sigh, but a handwritten note is something that stands out, and is likely the first piece you’ll open. If it happens to be a business thank you note, sent in appreciation for a recent transaction, it’s all the more pleasantly surprising. And, according to research, welcomed and helpful in building customer loyalty.

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Topics: Customer Loyalty