What is Customer Engagement Strategy?

Posted by David Kindervater on Jul 3, 2019

As a modern-day marketer, you're always searching for new ways to engage your customers. You don't just want them to buy your products or services, you want their continued loyalty, too. You want a customer for life. Luckily, there are strategic ways to accomplish this. One thing you can do is develop a customer engagement strategy.

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Topics: customer retention, customer satisfaction, customer relationship management

How to Rock Customer Relationship Management

Posted by David Kindervater on May 2, 2019

Customer relationship management (aka CRM) is a way of managing your brand's communications with your current and prospective customers. The technology allows you to store their contact information, find sales opportunities, record service issues, and manage marketing campaigns all in one place. That way, every interaction you have with a customer is available for authorized users at your company to see.

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Topics: Customer Experience, customer retention, customer satisfaction, CRM, customer relationship management