What is Customer Engagement Strategy?

Posted by David Kindervater on Jul 3, 2019

As a modern-day marketer, you're always searching for new ways to engage your customers. You don't just want them to buy your products or services, you want their continued loyalty, too. You want a customer for life. Luckily, there are strategic ways to accomplish this. One thing you can do is develop a customer engagement strategy.

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Topics: customer retention, customer satisfaction, customer relationship management

How to Rock Customer Relationship Management

Posted by David Kindervater on May 2, 2019

Customer relationship management (aka CRM) is a way of managing your brand's communications with your current and prospective customers. The technology allows you to store their contact information, find sales opportunities, record service issues, and manage marketing campaigns all in one place. That way, every interaction you have with a customer is available for authorized users at your company to see.

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Topics: Customer Experience, customer retention, customer satisfaction, CRM, customer relationship management

Retention Marketing: 10 Ideas to Keep Your Current Customers

Posted by David Kindervater on Apr 18, 2019

Did you know it costs five to 25 times more money to recruit new customers than it does to keep your current ones? That's just the beginning when it comes to impressive retention marketing statistics. When you increase your customer retention rates by just 5%, you can boost your profits between 25% and 95%. Now that's a powerful incentive to focus on your retention marketing strategy. Some might even say that customer retention is the new marketing.

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Topics: retention marketing, customer retention, customer satisfaction

12 Examples of Killer Customer Loyalty Programs

Posted by David Kindervater on Feb 26, 2019

It could cost you anywhere from 5x-25x more money to earn a new customer than to keep an existing one. With that in mind, it only stands to reason that you should do everything possible to keep your current customers.

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Topics: Customer Loyalty, Customer Experience, customer retention

How to Build Rapport with Your Customers

Posted by David Kindervater on Jan 9, 2019

As a sales or marketing executive, your ability to relate to your customers in a way that creates a strong sense of understanding and trust is vital to your longevity. You can learn how to build rapport with them so they not only buy the products or services you're selling, they also buy into the reasons your business exists. In other words, they support your mission.

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Topics: Customer Loyalty, customer retention, build rapport