12 Examples of Killer Customer Loyalty Programs

Posted by David Kindervater on Feb 26, 2019

It could cost you anywhere from 5x-25x more money to earn a new customer than to keep an existing one. With that in mind, it only stands to reason that you should do everything possible to keep your current customers.

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Topics: Customer Loyalty, Customer Experience, customer retention

How to Build Rapport with Your Customers

Posted by David Kindervater on Jan 9, 2019

As a sales or marketing executive, your ability to relate to your customers in a way that creates a strong sense of understanding and trust is vital to your longevity. You can learn how to build rapport with them so they not only buy the products or services you're selling, they also buy into the reasons your business exists. In other words, they support your mission.

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Topics: Customer Loyalty, customer retention, build rapport