So you have an insurance business and you want to know how to improve your direct mail response rates. There's good news. You can make it happen with a proven method that helps you stand out from your competitors. We created this no-nonsense outline that explains how digital handwriting technology can help you boost your insurance direct mail response rates.
When you need to make an impact with your customers, few things work as well as a handwritten business note. You can show gratitude or say thank you—or you can include a handwritten message as part of an automated mailing. Digital handwriting provides a unique way of speaking to your customers.
We can thank German inventor Johannes Gutenberg for custom fonts and digital handwriting. His movable-type printing press, invented around 1439, revolutionized print technology and ushered in a new method of written communications, including the mass production of manuscripts at affordable rates.
Who writes by hand anymore? Business owners, smart marketing managers, and customer service connoisseurs who want to create a personal connection with their customers.
You know the feeling you get when you receive a hand-addressed envelope in the mail? It's likely the first thing you'll open because it stands out amidst the stack of ordinary mail you get on a daily basis. The envelope is more personal and more interesting. The fact that someone put pen to paper for you captures your attention.
Did you know that gratitude is good for your health? In fact, studies have linked gratitude to improved physical health, stronger social relationships, more positive emotional states, higher self-esteem, and even better sleep. For business owners and brand managers, the benefits of gratitude don’t stop there. Nearly 70% of businesses have lost a customer because they felt the company was indifferent to them. The simple act of expressing thankfulness to customers can make a big difference for retention—and for profits. But to nurture leads, retain customers, and earn referrals many brands make major thank you note mistakes. Here are seven to avoid:
Humans have been writing for over 5,000 years. From cuneiform and hieroglyphics to medieval manuscripts, our race has a long and storied love affair with the written word. But it wasn’t until 1440 AD that Johannes Gutenberg invented the printing press, and in turn, the first font. We’ve come a long way since the Renaissance, but written communication isn’t done evolving. In fact, one revolutionary form of writing is changing the way millions connect—digital handwriting. But what is digital handwriting and why is it unique?
It’s sometimes said that “Everything Old is New Again”, and that’s especially true in the business world. Now handwritten business notes – formerly a staple in the way business was conducted – are making a big comeback with surprisingly good returns.
Think for a moment about about the last time you got some real, personal mail. Maybe it was a greeting card, or a handwritten thank-you note from your favorite company or brand. Remember how it made you feel?
Topics: Handwritten Business Notes