The luxury vehicle market is growing rapidly. A recent study predicts that sales of luxury car brands will grow at an annual rate of 35% from 2019-2023. That means luxury car marketers are in a good place to sell a lot of cars, but they need to keep up with the demands of their customers to beat the competition.
By the end of this decade, there will be about 400-million luxury consumers worldwide. When you're marketing to them, you'll need to understand who they are and what they're looking for in a luxury shopping experience. Then you can create personalized, high-end marketing materials that are sure to drive engagement, and ultimately, produce satisfied customers.